Internet
My journey on the internet started in college at San Diego State University in 1992 (or there about). Since then I have done it all.
For many years I sold Rogaine directly to consumers starting in 1996.
I have been involved with “internet marketing” since those days…the days when there was no internet marketing and we were just making it up as we went along.
Since that time many things have changed…but, it seems that more have stayed the same. I have tried to detail the stuff I think really matters and more importantly, can help the average person looking to move the needle forward.
by Jason Golod | Jan 26, 2023 | marketing
Researching keywords is one of the building blocks of Search Engine Optimization or what is commonly referred to as “SEO.” While we have come a long way from the days of using goto.com or Overture to find search terms that are related to a term we are interested in, the results are largely the same.
As you certainly know, searching for something on Google will typically result in a list of things “People Also Ask” which is similar to product suggestions on Amazon. It gives us a glimpse into how Google associates different searches as well as a glimpse into what people are looking for that is related to our original query.
While most free keyword generators found online will give you many iterations of the same basic query, Google’s current suggestions will typically show you related searches that may not include any of the words in your original query.
To illustrate the difference, I asked ChatGPT for “search terms related to google suggestions or google people also searched for.” Here is what the AI tool came up with:
- “Google autocomplete suggestions”
- “Google search suggestions”
- “Google related search terms”
- “Google ‘people also searched for'”
- “Google suggested search queries”
- “Google search dropdown suggestions”
- “Google suggested keywords”
- “Google search bar suggestions”
- “Google search predictions”
- “Google search completion suggestions”
Entering the search query, “people also ask” directly into Google yields this:
by Jason Golod | May 2, 2012 | Internet, marketing
A quick note:
I created a draft of this post weeks before the Penguin Update from Google. While many people are still dealing with the aftermath of Penguin and Panda, building backlinks by syndicating your documents and articles via document sharing sites is still a great way to be heard…and pick up a backlink or two along the way.
Most people know that in order to rank for certain terms in the search engines like Google, they need to build quality, keyword specific backlinks to their website…but, don’t know where to start.
Enter this series of posts where I will walk you through great, free backlink ideas that anyone with a computer, website/webpage (there is a difference) to promote, and an internet connection can do when they have some time.
Quality Backlinks From Quality Content
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by Jason Golod | Apr 19, 2012 | Internet, marketing
Following up on how to get your picture next to your SERP listings, I thought I would show you that you can also get Rich Snippet goodness for authoring articles on OTHER sites as well.
Today’s example is going to be HubPages. I am not going to get into “what HubPages is” other than to say, it is a site where authors can publish articles. They have a lot of authority in the search engines as HubPages has a lot of content to offer users. So, if you are an aspiring author or publisher, it is a great resource to help build your own authority.
NOTE: This tutorial assumes you already have Rich Snippets showing for your own website, or you have them showing for a website that you contribute to. If not, please see this Google Rich Snippets How-To….and that you have a HubPages account. =P (more…)
by Jason Golod | Apr 19, 2012 | Internet, marketing
If you are living in a cave or just had a baby, then you are excused. Otherwise, I am sure you are aware of Google’s Rich Snippets…or at least have seen them in the SERPs. Rich Snippets can be anything from an author picture, thumbnail image of a video, stars from a product or service review, list of audio files, or even the breadcrumb navigation from your website.
Tracking people’s eyes has shown that there appears to be a positive correlation between having an image next to a SERP listing and interest. So, the bottom line is, if you want people to check out your listing on the Google search results pages…getting some images next to them is a great idea.
Rich Snippets is one of Google’s advancements that, I believe, will pay huge dividends to those who choose to be early adopters. Not only does Google get to jazz up their SERPs, they get some additional benefits as well…
Author / Publisher Association
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by Jason Golod | Mar 19, 2012 | Internet, marketing
In June of 2011 Google upgraded some of the search functionality of its Image Search. One of the interesting new features was the ability to search using an actual image. So, instead of typing words into the search box, you can enter the URL of an image, browse for an image saved on your computer, or even drag an image from your desktop to the search box (very cool).
At first I was not really that interested in the whole deal, but after coming across an article today on How to Build Backlinks Using Google’s Image Search, I have to say that I am thinking of a few different ways that it can be used in your link building strategies. (more…)
